Domesticering

Domesticering Domesticering betegner inden for medievidenskaben en teoretisk retning, der fremhæver, at mediebrugeren spiller en aktiv rolle i modtagelsen af medieteknologier, hvis brug og betydning forhandles i et løbende samspil mellem medieprodukt, bruger og kontekst. Begrebet domesticering (domestication) er i denne sammenhæng en metaforisk henvisning til den tæmningsproces, hvorved vilde dyr vænnes til menneskelig kontrol, […]

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Supplerende læsning

Haddon 2011, Berker m.fl. 2006

Reference

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