Medier og forretningsmodeller

Medier og forretningsmodeller Forretningsmodeller kan kort beskrives som “rationalet bag den måde en organisation skaber, leverer og opsamler værdi på” (Osterwalder & Pigneur 2010). Sagt på en anden måde er forretningsmodellen en opsummering af, hvordan en virksomhed tjener penge, og hvordan virksomhedens aktiviteter er organiseret for at understøtte dette. Brugen af begrebet forretningsmodel er vokset […]

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Supplerende læsning

Evans & Schmalensee 2016, Massa & Tucci 2013, Miège 1987

Reference

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