Kultivationsteori

Kultivationsteori Kultivationsteoriens grundlæggende antagelser er, at medierne “kultiverer” vores virkelighedsforståelse. Medierne, og fremfor alt tv, blev forstået som vor tids dominerende kulturelle udtryk, som på afgørende vis “fremdyrkede” en særlig forståelse af den sociale virkelighed. Hensigten med kultivationsteorien var at undersøge og bestemme denne kultiveringseffekt. Kultivationsteorien er en tidsbunden teori. Den tilhører perioden i medieteoriens […]

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Gerbner, Gross, Jackson-Beeck, Jeffries-Fox & Signorielli 1977, Gerbner & Gross 1979, Potter 2014

Reference

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Gerbner, George; Gross, Larry; Jackson-Beeck, Marilyn; Jeffries-Fox, Suanne & Signorielli, Nancy (1977). Cultural Indicators: A Prospectus and Proposal for the Extension and Diversification of the Research Project on Trends in Television Content and Viewer Conceptions of Social Reality. Philadelphia, Pa.: Annenberg School of Communication, University of Pennsylvania. Tilgængelig på <http://web.asc.upenn.edu/gerbner/Asset.aspx?assetID=2597>

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