Uses and gratifications

Uses and gratifications “Uses and gratifications” er betegnelsen på en teoretisk tilgang med funktionalistisk fortegn, som vil forklare individets mediebrug som behovstyret. Den var mest udbredt i 1960’erne og 1970’erne, men dens grundtanker findes allerede i forskning fra midten af 1940’erne. Velkendt er fx Hertha Herzogs kvalitative undersøgelse (1944) af motiverne til at lytte til sæbeoperaer […]

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Forfatter Sven Windahl
Supplerende læsning

Bilandzic, Patriarche & Traudt 2012, Bruhn Jensen 2012c

Reference

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Rosengren, Karl Erik & Windahl, Sven (1972). “Mass media consumption as a functional alternative.” I: McQuail, Denis (red.). Sociology of mass communication. London: Penguin, s. 166-194

Ruggiero, Tom (2000). “Uses and gratifications theory in the 21st century.” Mass Communication & Society, 3 (1), s. 3-37

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