Strategisk kommunikation

Strategisk kommunikation Strategisk kommunikation kan defineres som al den kommunikation, der understøtter en organisations arbejde med at etablere og realisere sin strategi. Det vil sige, som “the process of making communication work strategically for an organization; as the streams of purposeful decisions made and actions taken over time regarding how, when and with whom to […]

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Supplerende læsning

Gulbrandsen & Just 2020, Hallahan m.fl. 2007

Reference

Gulbrandsen, Ib T. & Just, Sine N. (2011). “The collaborative paradigm: Towards an invitational and participatory concept of online communication.” Media, Culture & Society, 33 (7), s. 1095-1108. https://doi.org/10.1177

Gulbrandsen, Ib T. & Just, Sine N. (2016). “In the wake of new media: Connecting the who with the how of strategizing communication.” International Journal of Strategic Communication, 10 (4), s. 223-237. https://doi.org/10.1080

Gulbrandsen, Ib T. & Just, Sine N. (2020). Strategizing Communication. Theory and Practice. 2. udgave. Frederiksberg: Samfundslitteratur

Hallahan, Kirk; Holtzhausen, Derina; van Ruler, Betteke; Verčič, Dejan & Sriramesh, Krishnamurthy (2007). “Defining strategic communication.” International Journal of Strategic Communication, 1 (1), s. 3-35. https://doi.org/10.1080

King, Cynthia L. (2009). “Emergent communication strategies.” International Journal of Strategic Communication, 4 (1), s. 19-38. https://doi.org/10.1080

McPhee, Robert D. & Zaug, Pamela (2000). “The communicative constitution of organizations: A framework for explanation.” Electronic Journal of Communication, 10 (1-2), s. 1-16

Mintzberg, Henry (1987). “The strategy concept I: Five P’s for strategy.” California Management Review, 30 (1), s. 11-24. https://doi.org/10.2307

Moss, Danny & Warnaby, Gary (1998). “Communications strategy? Strategy communication? Integrating different perspectives.” Journal of Marketing Communications, 4 (3), s. 131-140. https://doi.org/10.1080

Tibbie, Steve (1997). “Developing communications strategy.” Journal of Communication Management, 1 (4), s. 356-361. https://doi.org/10.1108