Organisationsstrategi - Medie- og kommunikationsleksikon

Organisationsstrategi

Organisationsstrategi Strategi betød oprindeligt hærledelse og dannede begrebspar med taktik, hvor strategien var planlægningen af en militær operation og taktikken dens konkrete udførelse. I dag betegner beggrebet organisationsstrategi grundlæggende organisationers forsøg på at realisere deres formål (Heller, Hillingsø & Printz 2023). Strategi refererer, med andre ord, til etableringen og realiseringen af de handlinger, som bedst […]

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Forfattere Ib Tunby Gulbrandsen Sine Nørholm Just

Supplerende læsning

Chia & Holt 2023, Mintzberg 1987, Whittington 2006

Reference

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Gulbrandsen, Ib T. & Just, Sine N. (2020). Strategizing Communication. Theory and Practice. 2. udgave. Frederiksberg: Samfundslitteratur

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Weick, Karl E. (1979). The Social Psychology of Organizing. 2. udgave. New York: McGraw Hill

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Whittington, Richard (2006). “Completing the practice turn in strategy research.” Organization Studies, 27 (5), s. 613-634. https://doi.org/10.1177