Virksomhedsaktivisme - Medie- og kommunikationsleksikon

Virksomhedsaktivisme

Virksomhedsaktivisme Virksomhedsaktivisme (på engelsk “corporate activism” eller “corporate sociopolitical activism”) defineres som en virksomheds villighed til at tage et offentligt standpunkt i forhold til sociale, politiske, økonomiske eller miljømæssige spørgsmål med henblik på at skabe forandringer i samfundet (Eilert & Cherup 2020). Denne idé udspringer i tanken om virksomhedens sociale ansvar: Det er efterhånden generelt […]

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Forfatter Trine Susanne Johansen

Emneredaktør Trine Susanne Johansen

Se også Kulturel appropriation Ledelseskommunikation Markedskommunikation Mikroaggressioner Organisationshistorisk kommunikation Public affairs Public relations

Supplerende læsning

Bhagwat, Warren, Beck, & Watson 2020, Eilert & Cherup 2020, Vredenburg, Kapitan, Spry & Kemper 2020

Reference

Bhagwat, Yashoda; Warren, Nooshin L.; Beck, Joshua T. & Watson IV, George F. (2020). “Corporate sociopolitical activism and firm value”. Journal of Marketing, 84 (5), s. 1-21. https://doi.org/10.1177/0022242920937000

Briscoe, Forrest & Gupta, Abhinav (2016). “Social activism in and around organizations”. Academy of Management Annals, 10 (1), s. 671-727. https://doi.org/10.5465/19416520.2016.1153261

Eilert, Meike & Cherup, Abigail N. (2020). “The activist company: Examining a company’s pursuit of societal change through corporate activism using an institutional theoretical lens”. Journal of Public Policy & Marketing, 39 (4), s. 461-476. https://doi.org/10.1177/0743915620947408

Gulbrandsen, Ib T.; Just, Sine N. & Uldam, Julie (2020). “S(t)imulating resistance: Corporate responses to the Trump presidency”. Organization, 20. juli. https://doi.org/10.1177/1350508420939225

Manfredi-Sánchez, Juan-Luis (2019). “Brand activism”. Communication & Society, 32 (4), s. 343-359. https://doi.org/10.15581/003.32.4.343-359

Mukherjee, Sourjo & Althuizen, Niek (2020). Brand activism: Does courting controversy help or hurt a brand? International Journal of Research in Marketing, 37 (4), s. 772-788. https://doi.org/10.1016/j.ijresmar.2020.02.008

Nalick, Michael; Josefy, Matthew; Zardkoohi, Asghar & Bierman, Leonard (2016). “Corporate sociopolitical involvement: A reflection of whose preferences?” Academy of Management Perspectives, 30 (4), s. 384-403. https://doi.org/10.5465/amp.2015.0033

Nyberg, Daniel (2021). “Corporations, politics, and democracy: Corporate political activities as political corruption”. Organization Theory, 2 (1). https://doi.org/10.1177/2631787720982618

Scherer, A. G.; Rasche, A.; Palazzo, G. & Spicer, A. (2016). “Managing for political corporate social responsibility: New challenges and directions for PCSR 2.0”. Journal of Management Studies, 53 (3), s. 273-298. https://doi.org/10.1111/joms.12203

Sibai, Olivier; Mimoun, Laetitia & Boukis, Achilleas (2021). “Authenticating brand activism: Negotiating the boundaries of free speech to make a change”. Psychology & Marketing, 38 (10), s. 1651-1669. https://doi.org/10.1002/mar.21477

Vredenburg, Jessica; Kapitan, Sommer; Spry, Amanda & Kemper, Joya A. (2020). “Brands taking a stand: authentic brand activism or woke washing?” Journal of Public Policy & Marketing, 39 (4), s. 444-460. https://doi.org/10.1177/0743915620947359