Adgang får du gennem dit bibliotek eller ved at købe en licens: her: http://www.academicbooks.dk/medieog-kommunikationsleksikon-online-version/redaktoer-soeren-kolstrup-mfl/9788759318652

Se også Retorik
Reference

Fawkes, Johanna (2007). “Public relations models and persuasion ethics. A new approach.” Journal of Communication Management, 11 (4), s. 313-331

Grunig, James E. & Hunt, Todd (1984). Managing Public Relations. New York: Holt, Rinehart and Winston

Heath, Robert L. (2005). Encyclopedia of Public Relations. Bd. 1-2. London/New York: Sage [2. udg. 2013]

Jowett, Garth S. & O'Donnell, Victoria (2012). Propaganda & Persuasion. 5. udg. London: Sage [1. udg. 1986]

Tench, Ralph & Yeomans, Liz (2006/2009). Exploring Public Relations. Harlow: Pearson Education [2.udg. 2009; 3.udg. 2013]