Adgang får du gennem dit bibliotek eller ved at købe en licens: her: http://www.academicbooks.dk/medieog-kommunikationsleksikon-online-version/redaktoer-soeren-kolstrup-mfl/9788759318652

Reference

Aaker, David A. (1996). Building Strong Brands. London: Free Press [Genoptr. 2002 og 2010]

Balmer, John M.T. & Gray, Edmund R. (2003). “Corporate Brands: what are they? What of them?” European Journal of Marketing, 37 (7/8), s. 972-997

Hatch, Mary Jo & Schultz, Majken (2003). “Bringing the Corporation into Corporate Branding.” European Journal of Marketing, 37 (7/8), s. 1041-1064

Kotler, Philip (2003). Marketing Management. 11. udg. Englewood Cliffs, N.J.: Prentice Hall [1. eur. udg. ved Philip Kotler; Kevin Lane Keller; Mairead Brady; Malcolm Goodman & Torben Hansen. London: Pearson Prentice Hall, 2009]

Schultz, Majken; Antorini, Yun Mi & Csaba, Fabian F. (2005). Corporate branding: Purpose/People/Process. København: Copenhagen Business School Press

Wipperfürth, Alex (2005). Brand Hijack: Marketing without Marketing. London/New York: Portfolio